Getting Started with TotalGTM: Your First 30 Minutes
A step-by-step guide to setting up your company profile, defining ICPs, and generating your first Opportunity Landscape.
Getting started with TotalGTM is straightforward. In your first session, you’ll set up the foundation that powers all of TotalGTM’s AI-driven research and outreach.
Step 1: Create Your Company Profile
Your company profile tells TotalGTM who you are and what you sell. This context is used across every feature — from Opportunity Landscapes to email generation.
Head to Company Profiles in the sidebar and create a new profile. Include:
- Your company name and industry
- What your product or service does
- Your key differentiators
- Target market segments
The more detail you provide, the more relevant TotalGTM’s AI outputs will be.
Step 2: Define Your Ideal Customer Profiles (ICPs)
ICPs describe the types of companies and people most likely to buy from you. Navigate to Ideal Customer Profiles and create at least one ICP.
Consider including:
- Company size range (employees, revenue)
- Industry verticals
- Key pain points your product solves
- Job titles of decision-makers
Step 3: Generate Your First Opportunity Landscape
Now the fun part. Go to Opportunity Landscapes and generate one using your company profile and ICP.
TotalGTM’s AI will map out an interactive graph showing:
- Related companies in your target market
- Industry verticals worth pursuing
- Common pain points across the ecosystem
You can click on any node to explore further and start building your prospect list.
Step 4: Run a Deep Dive
Pick a company from your Opportunity Landscape and run a Deep Dive. This generates an interactive mindmap showing:
- Specific pain points the company faces
- Personas responsible for addressing those pain points
- Competitive context
What’s Next?
From here, you can import contacts, set up outreach styles, and create your first sequence. But the foundation — your company profile, ICPs, and initial research — is the most important part.
Take your time getting it right. TotalGTM learns from these inputs to make everything else smarter.